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Friday Let’s Talk What’s in the price of a book?

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When you go to Amazon or Barnes & Noble to buy a digital copy of a book what does the price of a book say to you?

This is a fun topic of conversation in my house. My husband and I hold different views. My firm belief is that if you have something to share and are confident in what you are sharing you will set your book at a reasonable price .99 – 2.99. My reasoning for this is because reaching a mass amount of people, making it more affordable to share what you have to say should be more important then jacking up your price 7.99-12.99. My husband, on the other hand, leans more towards pricing books at the higher end of the sale because that shows confidence in the quality of your book.

In this digital age, I feel like information is about accessibility and not making money though I do think you can do both. When e-books first came out they were very affordable and now their prices rival the costs of print books. Thank you big 5 publishers for ruining a good thing because you were losing money in your already billion dollar industry.

On the flip side, I  see my husband’s point that if you value your information you will price it accordingly. I am about to publish a book,  and pricing it has become more of a grey area for me. I was thinking of pricing it at .99 but thinking of pricing it more, because I do have confidence in what I am publishing. It’s an interesting concept to think about.

What does a price of a digital book say to you?

{ 2 comments… add one }
  • Auburn Seal May 1, 2015, 12:34 pm

    Great topic for discussion. I try to price mine according to length. Full length novels between $3-4.99, novellas at $2.99, and short stories at $0.99. Some projects that fall between the length of a short story and novella I price at $1.99. The reason I do this with my pricing is because I want readers to be able to develop an expectation about what they are getting for their money. There are exceptions of course, namely when I put a book on sale for $0.99 or free. As a not-yet-well-known author, it is pretty high up on my priority list to gain visibility so people can find my work. If my books are well priced then it is less of a risk for a reader to pick up something of mine, even if they’ve never heard of me. That’s my two cents, for what it’s worth!

  • Zen DiPietro May 3, 2015, 6:58 am

    This is a complex issue, based in both facts and opinion!

    Genre definitely plays a part, as does novel length and an author’s profile/following. People are more willing to take a chance on a book if they have a reasonable expectation of liking it.

    I know some authors who have experimented with low prices, only to find that they sold no more than with a higher price. And I know one author who’s found that having many very low-cost books works best for her, due to volume sales.

    I agree that I won’t pay as much for an ebook as for a print book. That pricing model is bogus, considering there’s no manufacturing or materials cost, no storage, no handling, no shipping. And I have nothing an author can -sign-. Ebooks are my preferred media, though, as a reader. And as a reader, I’m comfortable in the $3-$4 range. More than that makes me think twice. I need a reasonable assurance that I will really like the book for that much (and I’m terribly picky).
    Zen DiPietro recently posted…Reader Reload 5-2-15My Profile

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